For photographers — wedding, portrait, commercial

Your inquiry to
final gallery,
one system.

Inquiry form, proposal, contract, deposit, shoot date, second shooter, delivery, final invoice, tax-ready books — all in FIRMA. Stop duct-taping HoneyBook, Calendly, DocuSign, Dropbox, QuickBooks, and a bookkeeper together.

Free migration from HoneyBook / 17hats Gallery delivery via portal
INQUIRY · INQ-0412
NEW
Sarah & James Chen
Wedding · June 14, 2026 · Lincoln Country Club
GUESTS
142
COVERAGE
10 hours
BUDGET
$8–12k
HEARD VIA
Instagram
Nova AI suggests
Send “Wedding — Signature Package” proposal ($9,800). Auto-books consult Tue 2pm.
CONTRACT SIGNED
Chen Wedding Agreement v2
✓ Sarah✓ James✓ Maya
Deposit $2,940 · cleared
One wedding, from start to finish

A year in your business, run from one login.

JAN
Inquiry arrives

Form on your site hits FIRMA. Nova AI suggests package & auto-schedules consult. You reply in two clicks.

Client portalSchedulingNova AI
FEB
Proposal & contract

Branded package PDF, client picks Signature. Contract auto-fills with shoot details. Countersigned by both spouses in the portal.

ProposalsContractsE-signature
FEB
Deposit & first invoice

30% retainer invoice ($2,940) sent. Client pays via Stripe/ACH. Booking is locked, deposit hits revenue.

InvoicingBooks
MAR
Planning questionnaire

Shoot-day schedule, must-have shot list, family groupings — all in the portal. PDF for your second shooter the night before.

Client portalDocs
JUN
Shoot day

Expenses logged from your phone — gas, lunch, parking, second shooter. Mileage auto-tracked. Everything lands in the project.

MobileExpenses
JUL
Gallery delivery

Upload finals to the portal. Client gets branded gallery link with download + print-shop access. Print revenue flows back to FIRMA.

PortalDocs
JUL
Final invoice

Remaining balance invoiced. Client pays, books close on project, GL posts automatically. Done.

InvoicingBooks
APR NEXT
Tax-ready books

Schedule C, COGS, equipment depreciation, mileage log — all prepped. Hand your CPA read-only access and go shoot.

ReportsBooksCPA access
The swap

Eight logins become one.

BEFORE — WHAT YOU RUN NOW
HoneyBook
Calendly
DocuSign
Dropbox
Pic-Time / Pixieset
QuickBooks
Bench bookkeeper
Zapier
AFTER
FIRMA
BUSINESS · $149/MO
Books, proposals, contracts, portal, scheduling, gallery delivery, mileage, tax-ready reports — all one login.
Gallery delivery, built in

Pic-Time and Pixieset charge per gallery.
FIRMA includes it.

Upload finals, auto-watermark previews, client gets a branded download page with print-shop access. Print revenue flows back into FIRMA Books. No separate subscription. No 3% markup.

Unlimited
galleries
0%
print-shop markup
5 TB
storage included
Sarah & James · Wedding
gallery.studio.com/chen-2026
847 images · 3.2 GB Password-protected
Photography-specific

The stuff your tools don’t do.

Package pricing

Elopement / Signature / Full-day tiers. Add-ons like second shooter, engagement session, album. One click to the proposal.

Second shooter 1099s

Track payments to contractors all year. FIRMA files their 1099-NECs in January. You are done.

Model & property releases

E-signature templates for releases. Stored against the shoot. Searchable by name or date.

Mileage tracking

Auto-track drives to venues via mobile. Apply IRS rate. Shows up on Schedule C.

Equipment depreciation

Log cameras, lenses, lighting, computers as fixed assets. FIRMA handles MACRS depreciation automatically.

Sales tax on prints

State sales tax on print/album sales calculated per venue location. Remittance reports ready.

From the field
“I shot 38 weddings last year. Every one of them started as an inquiry in FIRMA and ended with a paid final invoice — same system, same database. My CPA said our books are the cleanest she’s seen in 20 years.”
JP
Jordan Park
PARK & CO. PHOTOGRAPHY · KANSAS CITY, MO

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