Comparison · FIRMA vs QuickBooks

Built for service
businesses. Not for
general accountants.

QuickBooks is 40 years of accounting software. FIRMA is eight tools in one — books, banking, proposals, contracts, scheduling, portal, onboarding, and docs — designed for how service teams actually work today.

Free migration from QBO in 48hrs Import chart of accounts
THE TYPICAL SERVICE-BUSINESS STACK
With QuickBooks
QuickBooks Online
HoneyBook
Scheduling tool
e-Sign tool
Bench
Zapier
$512/mo
With FIRMA
FIRMA Business
— all included —
— all included —
— all included —
— all included —
— all included —
$149/mo
Save $363/mo — $4,356/yr
At a glance

Where QuickBooks ends, FIRMA keeps going.

QuickBooks Online
General accounting software
Built 1983 · for operators running client work
  • Accounting everyone knows
  • Big ecosystem of add-ons
  • Most CPAs can use it
  • No client portal, proposals, or contracts
  • No scheduling or onboarding flows
  • Needs 6–8 paid integrations to cover service-work
  • Built for books — not for running a client-facing business
FIRMA
Financial OS for service businesses
Built 2024 · for operators running client work
  • Full double-entry accounting (same strength)
  • Proposals, contracts & e-signatures built in
  • Branded client portal, scheduling & onboarding
  • Internal docs, team wiki, approvals
  • Nova AI drafts journal entries from bank activity
  • Multiplace for multi-entity operators
  • One price, one login, one data model
The full picture

Every feature, side by side.

FEATURE
QuickBooks
FIRMA
Accounting
Double-entry accounting
P&L, BS, Cash Flow
Chart of accounts
Bank reconciliation
Multi-currency
Advanced tier
Fixed assets & depreciation
Multi-entity consolidation
QB Enterprise only
Client work
Proposals & packages
Contracts & e-signatures
Branded client portal
Scheduling & booking
Onboarding automation
Time tracking
QB Time add-on
Operations
Internal docs & wiki
AI journal-entry drafting (Nova)
Approval workflows
Advanced tier
Custom workflows
Via add-on
API access
Pricing & support
Starting price
$30/mo
$79/mo
Price for full functionality
$235+/mo
$149/mo all-in
Extra per additional user
$12–30
Included up to limits
Free migration
Priority support
Advanced tier
From a switch-over
“We ran a bookkeeping tool, a client management app, a scheduling tool, a storage solution, an e-signature app, and a part-time bookkeeper for six years. Switched to FIRMA in a weekend. Cut our software spend by 68% and our books are cleaner than they’ve ever been.”
MR
Maya Reyes
OWNER · RIVERSIDE STUDIO · QB USER 2018–2025
Six reasons people switch

Why people leave QuickBooks.

$363/mo
saved on typical stack
Stop paying for six tools

Service businesses on QBO typically run 6–8 paid integrations to cover client work. FIRMA ships all of it in one subscription.

0 sec
invoice to books sync
One data model, no sync lag

When a client pays an invoice in FIRMA, it is already in your P&L. No waiting for automation tools, no reconciliation step, no "which system is right?"

1 login
not eight
Built for how services work

Proposals accept, contract sends, deposit invoice, project starts, time tracked, final invoice, paid. One workflow, not six.

90%
of JEs auto-drafted
Nova AI does the grunt work

Drafts journal entries from bank feed. Categorizes expenses. Flags anomalies. You tap Approve. Books close themselves.

CPA-friendly
full journal access
Your accountant still loves you

CPA role is free. Full journal-entry access. QBO-format exports. Audit-trail on every transaction.

48 hrs
typical migration
Migration in 48 hours, free

Our team exports your QBO data, maps your chart of accounts, imports your customers and history. You keep working, we do the lifting.

Migration · Free · 48 hrs

We move you over. You keep working.

Our team handles the QBO export, account mapping, and import. You review a diff before anything goes live.

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